Saturday, July 18, 2026

Coaches, Lead with the Why

 
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You can find My Coaches Couch, the podcast (with different content) in your favorite podcast app or at MyCoachesCouch.podbean.com.
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Whether you are leading in your family, a community group, or your role as an instructional coach, Starting with the why makes a big difference in how a recommendation is taken up or how a new program is implemented.
 
Leading with the why means communicating the purpose, cause, or belief first. Championed by author Simon Sinek, this idea of leading with the why means starting with the reason before offering advice or direction. When we lead with the why, we save the what until later.
 
Summer is not over yet, even though school supplies are front and center in the stores! It’s still summer, and summer is a season when you can strengthen coaching habits that don't require a classroom or a coaching cycle. Whether you're encouraging a family member to try a new restaurant, suggesting a vacation route, recommending a book to a friend, or helping someone solve a problem, you can practice leading with the why.
 
When you lead with the why, your suggestions are received differently. When you’re back in school, this will mean communicating first the reason behind a recommendation, and then following up with your idea. The order of these steps matters. Instead of beginning with what someone should do, first communicate why a recommendation matters. When teachers understand the reason behind a suggestion, they are far more likely to consider it, adapt it, and ultimately use it.
 
The Why Opens the Door
 
In situations where we are taking some kind of leadership role, it's tempting to jump quickly to solutions because we genuinely want to help. Yet advice offered without context can sound like one more strategy to add to an already full plate.
 
Leading with the why can change that conversation. When coaching, if teachers first hear the purpose, they begin to see the instructional challenge, recognize its impact on students, and understand why a particular strategy might make a difference. The recommendation doesn’t feel arbitrary – it feels connected.
 
One simple coaching equation captures this idea:
Evidence + Advice = Recommendation
 
Making recommendations is a frequent and effective coaching tool.  However, the effectiveness of coaching recommendations rests on the teacher’s perception of their relevance.  Unless the reason for the recommendation is clear, there’s little chance that the suggestion will be used.
 
In our recommendation equation, evidence is information about how instruction is working.  The evidence is most effective when tied with student outcomes rather than being focused solely on the teacher.  Such feedback is deliberate, explicit, and opens the door for a recommendation. Advice by itself often falls flat. Evidence gives the advice meaning.
 
Here’s an example:  In a debrief session after observing very limited classroom discussion, the coach offered this advice:  “You might try using sticks with students’ names or some other random name generator to call on students.”  What made the recommendation effective, however, was the evidence that preceded it: “When you called on only students with their hands raised, most of the students didn’t contribute to the conversation.”  This evidence provided the warrant for the recommendation. The teacher first saw the need, then heard a possible solution. 
 
Notice that the evidence isn't evaluative. It isn't, "You didn't call on enough students." Instead, it simply describes what happened and connects it to student learning. Neutral observations create awareness without creating defensiveness.
 
Rather than including an evaluative comment, information that lays the groundwork for a recommendation is provided in a non-judgmental way.  It awakens awareness of the need for change and increases the teacher’s receptiveness to advice.  Providing neutral, goal-related facts* about performance in relation to a goal is an important “part one” of a recommendation.  Effective coaching begins with careful observation that yields evidence of the effectiveness of instruction. 
 
Use Noticings to Communicate the Why

Another way to offer the “why” for a recommendation is by stating it as a “noticing.” I like to memorize sentence starters so that I can prompt myself during a coaching conversation. My sentence starter for noticings is, “I’ve noticed that when the teacher ____, students ____.” I’ve found this handy sentence stem is flexible and effective. The noticing can be specific to the teacher’s class: “I’ve noticed that when you use the doc cam to model, your kids follow directions better” or a more general observation: “I’ve noticed when teachers use the last two minutes of a lesson for reflection, students often make new connections.” The frame can be stated as a negative, “I’ve noticed that when teachers move on to another student after a wrong answer, kids often shut down” or a positive: “I’ve noticed that when teachers probe an answer that seems wrong, they can often uncover a kernel of correct thinking to build on.”

Each of these examples quietly answers an important question: Why does this matter? A recommendation may come next, but the teacher has already heard the purpose.

During the summer (or any time you’re with family and friends), you can listen for opportunities to explain your reasoning before offering your opinion. Instead of saying, Before you suggest a restaurant or book, first, describe a preference or interest. The more often you lead with purpose in ordinary conversations, the more naturally you'll do it in coaching conversations this fall.

Carry the Why into a New School Year

As the school year approaches, consider the recommendations you'll soon be making. Is there a new initiative that will be unfolding? Starting with the why could create authentic buy-in. During planning conversations. debriefs and informal hallway discussions, before offering a strategy, pause and ask yourself:

Have I helped the teacher understand why this matters?

We can start by sharing the evidence or offering a noticing. As we connect the instructional move to its impact on students, our recommendations matter more.

This week, pay attention to your everyday conversations and challenge yourself to explain the why before the what. Observe how people respond. Strengthening this coaching habit helps new initiative and recommendations feel more like opportunities. The strongest coaching conversations lead with the why.

This week, you might want to take a look at:

Sparks for deeper coaching conversations:
 
https://learningforward.org/2026/01/08/take-coaching-conversations-deeper-this-year/
Mixed messages about device bans:
 
https://www.k12dive.com/news/ed-tech-pushback-risks-shortchanging-students-these-school-leaders-say/825346/
 
Deepen elementary students’ learning with Word Journals:
 
https://www.edutopia.org/article/word-journal-project-elementary-students
 
 
High schoolers using physical books for research:
 
https://www.edutopia.org/article/teaching-students-use-books-high-school-research
 
Leadership lessons learned in the classroom:
 
https://www.smartbrief.com/original/leadership-lessons-from-a-seasoned-educator
 
That’s it for this week. Happy Coaching!
 
Want more coaching tips? Check out my book, Differentiated Mentoring & Coaching in Education: From Preservice Teacher to Expert Practitioner, available from Teachers College Press!  I’m so excited to share it with you! You can use the code: JUL2026 for 15% off. Click  here  and I’ll email you the free Book Group Study Guide that includes questions, prompts, and activities you can use as you share the book with colleagues.  I hope you’ll love this book as much as I loved making it for you!
 

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