Friday, November 13, 2015

Recommendations that Stick

Changing the way we think and act is brutally hard – and trying to change someone else is even harder!  In her book, The Aquarian Conspiracy, Marilyn Ferguson says, “A belated discovery, one that causes considerable anguish, is that no one can persuade another to change.  Each of us guards a gate of change that can only be unlocked from the inside.  We cannot open the gate of another, either by argument or emotional appeal.”

That gate swings open for a variety of reasons. And when it does, coaches want to be ready with recommendations that will stick.

This week, I talked with a group of coaches as they considered how to increase the likelihood that recommendations they make will be taken up by the teachers they are working with. We determined that making sure recommendations are concrete and purposeful was important.

Candace knew that an upcoming lesson would be more successful if the teacher showed students examples of what their final products might look like. She decided that having a few student samples that she could show the teacher would make this recommendation concrete. Making recommendations concrete ensures that our idea will mean the same thing to the teacher that it does to us. Chip and Dan Heath, in their book Made to Stick, remind us that concrete ideas are easier to understand and remember. Concreteness makes an idea “sticky,”  and sticky ideas are more likely to have a lasting impact. The coaches I was working with realized that making sure their recommendations were tangible, by providing a visual for teachers to connect with, would make them easier to implement.

Madelyn recognized a teacher she was working with needed to tie her assessment more closely to the objectives she had determined for a lesson. She felt an explanation of why this was important would make the recommendation more meaningful. Discussing the rationale increased the stickiness of Madelyn’s recommendation by employing higher-level thinking. As she engaged the teacher in dialogue, the reasoning for this practice was illuminated. And engaging in higher-level thinking about an idea makes it more memorable. As our coaching team discussed this example, we realized that providing a rationale for recommendations would make the suggestions more attractive and “stickier.”

By being concrete and providing rationale for their recommendations, coaches can improve the chances that their worthy ideas will stick!


This week, you might want to take a look at:


This podcast on building a collaborative culture:



What is “heavy coaching”?



Ideas for student self-publishing to amp up engagement!



Use a “fail tree” with teachers or students to increase resilience and learn from each other’s mistakes:



Read aloud volunteers in middle school:


That’s it for this week. Happy Coaching!

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